Logo
The wordmark, the logomark, clear space, partner lock-ups — and what never to do.
Logo
Our logo is more than just a mark—it’s a friendly face for Convo, recognisable and reassuring. While it might not tell our whole story, it sets the stage for consistency and recognition wherever we appear. It’s simple, striking, and always part of the conversation, just like a good friend.
Our logo comes in two forms:
- Wordmark — the full “convo” lettering.
- Logomark — the standalone “C” play/speech mark.
Wordmark usage
The Evergreen logo is our primary and must always be used on solid backgrounds from the Base colour palette. It should never be placed over a picture or busy background.
The white logo is the only exception for these cases—it may be used on an Evergreen background, over a picture or busy background to ensure visibility, or in black & white print applications.
Approved backgrounds
| Background | Wordmark colour |
|---|---|
| Powder / Honeydew (light Base) | Evergreen |
| Forest (dark Base) | Evergreen |
| Black | Evergreen |
| Evergreen | White |
| Photography / busy background | White |
| Black & white print | White |
You can download our logo set from the brand asset library.
Logomark usage
The Evergreen logo is our primary and must always be used on solid backgrounds from the Base colour palette. It should never be placed over a picture or busy background.
The white logo is the only exception for these cases—it may be used on an Evergreen background, over a picture or busy background to ensure visibility, or in black & white print applications.
Approved backgrounds
| Background | Logomark colour |
|---|---|
| Powder / Honeydew (light Base) | Evergreen |
| Forest (dark Base) | Evergreen |
| Black | Evergreen |
| Evergreen | White |
| Photography / busy background | White |
| Black & white print | White |
You can download our logo set from the brand asset library.
Clear space
We should always maintain a set area of clear space around our logo to avoid other graphic elements or partners’ logos getting too close to it. When placing the logo make sure the edge of the touchpoint never encroaches on the logo’s exclusion zone.
| Logo form | Clear space |
|---|---|
| Wordmark | Proportional to the letter “O” |
| Logomark | 1/2 the logomark’s width |
Partner lock-ups — Horizontal
For co-marketing, partner logos may be placed side by side with our wordmark, ensuring our logo remains primary. This example illustrates proper usage.
In the horizontal lock-up, the Convo wordmark and the partner logo sit on a shared baseline, separated by a vertical divider rule. The example on the deck shows a Convo × Microsoft lock-up.
If you need a partner lock-up logo, contact the brand team at brand@convorelay.com.
Partner lock-ups — Vertical
For co-marketing, partner logos may be placed side by side with our wordmark, ensuring our logo remains primary. This example illustrates proper usage.
In the vertical lock-up, the Convo wordmark and the partner logo are separated by a vertical divider rule, with the partner mark stacked in its vertical configuration. The example on the deck shows a Convo × Citroën lock-up.
If you need a partner lock-up logo, contact the brand team at brand@convorelay.com.
Misuse
To ensure the logo appears clearly and represents the brand properly, do not make the following alterations to its appearance.
- Do not stretch or distort the logo in any way.
- Do not put logomark and wordmark together.
- Do not introduce additional elements.
- Do not recreate or retype the logo.
- Do not add effects such as outline or drop shadows.
- Do not change the logo colour other than evergreen and white.
Wordmark files
The full “convo” lettering, in Evergreen, Dark and Light. Light sits on a dark stage here so you can actually see it. Download the SVG for anything scalable.
Logomark files
The standalone play-mark, for square spaces and small sizes.
Product lock-ups
The logomark paired with a product name — Access, Call, Now and Zoom — in each approved colourway.
