November 2025 edition
Convo Brand Guidelines
Everything you need to present Convo consistently and compellingly — the logo, our Evergreen palette, GT Walsheim, iconography, and the words that make us sound like us.
A deaf-owned company · brand.convo.io
The chapters
01 Strategy Why we exist, the pillars we hold to, and the personality behind every word. Open chapter → 02 Logo The wordmark, the logomark, clear space, partner lock-ups — and what never to do. Open chapter → 03 Colour Evergreen signals. Warm base neutrals. The exact values, ready to copy. Open chapter → 04 Typography GT Walsheim first. A living specimen, a clear hierarchy, and fallbacks that hold up. Open chapter → 05 Iconography Solid Material Symbols in Evergreen. Literal over clever. Sized with intent. Open chapter → 06 Art Direction Photography and videography direction — in active development. Open chapter → 07 Applications Convo Access in the wild: digital, print, co-existence and clear-zone rules. Open chapter → 08 Design Examples Brandworlds, digital surfaces and merchandise showing the system in motion. Open chapter → 09 Voice Curious, direct and warm — the language framework and how to write it well. Open chapter →
Hello!
This document serves as your guide to understanding and utilising our visual brand. Within these pages, you’ll find everything you need to present our brand consistently and compellingly.
Convo Brand Guidelines — November 2025 edition.
Contents
| # | Chapter | What’s inside |
|---|---|---|
| 01 | Strategy | Overview, Pillars, Personality, Manifesto |
| 02 | Logo | Wordmark & logomark usage, Clear space, Partner lock-ups, Misuse |
| 03 | Colour | Signal and Base palettes |
| 04 | Typography | Primary typeface, Hierarchy, Fallback, System fallback |
| 05 | Iconography | Style, Downloading, Scaling |
| 06 | Art Direction | Photography, Videography (under development) |
| 07 | Applications | Convo Access — Digital, Print, Co-existence, Clear zone, Visibility, Integrity |
| 08 | Design Examples | Brandworlds, Digital, Merchandise |
Questions?
Get in touch with the brand team at brand@convorelay.com.