Brand Guidelines Evergreen signals. Warm base neutrals. The exact values, ready to copy.
Colour is a key aspect of our visual identity. Our signal and base colours are carefully selected to represent the vibrancy of the communities we serve and our evergreen philosophy. These colours are applied consistently across all materials, ensuring our brand is easily recognisable and memorable in every interaction.
Our palette is split into two roles:
The signal colour is our hero, it is our go-to colour with any call to action or highlighting elements. It should always be present in our branded materials, especially in places where the brand isn’t already established.
| Property | Value |
|---|---|
| HEX | #00AA55 |
| RGB | 170, 85, 100 |
| CMYK | 89, 0, 92, 9 |
| PANTONE® | 347 C |
Note: the deck prints the Evergreen RGB as
170, 85, 100, which does not match the stated hex#00AA55(that hex is RGB0, 170, 85). The values above are transcribed exactly as the deck states them; see the token file note and the ambiguity summary.
These base colours make up the majority of our visual brand, we use them as background, text colours.
It is important to note that they are not full black, or white. Please always use the breakdowns (HEX, RGB, CMYK and PANTONE®) from here.
| Property | Value |
|---|---|
| HEX | #181B1A |
| RGB | 24, 27, 26 |
| CMYK | 75, 66, 65, 80 |
| PANTONE® | TBD |
| Property | Value |
|---|---|
| HEX | #113A25 |
| RGB | 13, 44, 28 |
| CMYK | 60, 0, 65, 80 |
| PANTONE® | 343 C |
| Property | Value |
|---|---|
| HEX | #E4EDE1 |
| RGB | 228, 237, 225 |
| CMYK | 4, 0, 5, 7 |
| PANTONE® | TBD |
| Property | Value |
|---|---|
| HEX | #F5F5F0 |
| RGB | 245, 245, 240 |
| CMYK | 0, 0, 2, 4 |
| PANTONE® | TBD |
| Property | Value |
|---|---|
| HEX | #FFFBF9 |
| RGB | 255, 251, 249 |
| CMYK | 0, 2, 2, 0 |
| PANTONE® | TBD |
Note: the deck prints the Forest RGB as
13, 44, 28, which does not match the stated hex#113A25(that hex is RGB17, 58, 37). Values are transcribed exactly as the deck states them; see the ambiguity summary.
The full palette, straight from the tokens. Hex is authoritative for on-screen work — click any hex to copy it. Where the deck's printed RGB disagrees with the hex, we flag it rather than quietly correct it.
Heads up — Deck prints RGB as 170,85,100, which is inconsistent with the stated hex #00AA55 (true RGB 0,170,85). RGB transcribed as stated; hex is authoritative for on-screen use. The RGB* row is the true RGB
derived from the hex.
Heads up — Deck prints RGB as 13,44,28, which is inconsistent with the stated hex #113A25 (true RGB 17,58,37). RGB transcribed as stated; hex is authoritative for on-screen use. The RGB* row is the true RGB
derived from the hex.